SEO Case Study: Solid Fencing in Wisconsin

Solid Fencing Co., a Madison-based fencing company founded by James Ekman and Sean Cunningham, experienced a remarkable digital transformation that dramatically improved their business visibility and lead generation. Previously relying solely on word-of-mouth referrals, the company partnered with Secure Line Marketing to overcome their digital marketing challenges and establish a robust online presence.

This case study demonstrates how strategic Google Business Profile optimization, targeted SEO techniques, and a comprehensive digital marketing approach can revolutionize a local service business’s growth trajectory. By addressing key digital marketing gaps, Solid Fencing Co. not only increased their online visibility but also significantly enhanced their ability to attract and convert potential customers.

Strategic Implementation

At Secure Line Marketing, our approach for Solid Fencing Co. began with a comprehensive digital audit. We discovered their Google Business Profile had been deactivated, making them invisible to local searchers. Our first priority was reactivating and optimizing their GBP, ensuring every section was accurately filled out and keyword-optimized.

We then implemented a review generation strategy, understanding that reviews are crucial for local businesses. We set up an automated system to encourage satisfied customers to leave reviews, resulting in a steady stream of authentic, positive feedback. This not only boosted their local search presence but also increased customer trust.

1. GBP Reactivation & Optimization

• Reactivated and fully optimized their GBP profile with accurate business information and geo-targeted service categories.
• Created a system to add relevant updates to their GMB every week.
• Implemented a review generation system resulting in 22 verified 5-star reviews.

2. Local SEO Enhancements

• Combined GBP optimizations with a brand new website on-page SEO improvements targeting keywords like “Fence Company near me” and “Fence Installation near me”.
• Expanded service area visibility targeting 14 Wisconsin communities.

3. Website Search Engine Optimization

SEO Plan and Efforts

Our comprehensive SEO strategy for Solid Fencing Co. involved a complete website overhaul and the creation of extensive, targeted content. This approach led to significant improvements in their search engine visibility and organic traffic. Here’s an overview of our SEO efforts:

• Complete website rebuild expanding to 50 pages of targeted content
• Strategic keyword research and implementation
• Advanced on-page optimization techniques
• Location-specific content creation for Madison market

SEO Results

Our targeted approach delivered exceptional outcomes:

• Achieved #1 rankings for 33 unique keywords in Google
• Secured top positions for crucial search terms, including:
  • “Fence company near me”
  • “Fence contractor”
  • “Fence builder near me”
  • “Fence installation near me”
  • “Fence Companies near me”
• Significant increase in organic website traffic
• Expanded market visibility and lead generation through website forms and phone calls

These efforts resulted in a substantial increase in organic traffic and qualified leads, positioning Solid Fencing Co. as a dominant force in Madison’s online fencing market.

Another Fencing Company Built for Longevity

The journey of Solid Fencing Co. illustrates the critical importance of a holistic digital marketing strategy for local service businesses. Through careful optimization, targeted content creation, and data-driven approaches, we helped transform their digital footprint from virtually invisible to a dominant local market presence.

Their success story serves as a powerful example of how strategic digital marketing can unlock new growth opportunities for fence companies of all sizes.