Fence Company Search Engine Optimization

Unlock Digital Dominance: Elevate Your Fencing Business with Premier SEO Strategies

Boost Your Online Visibility, Drive More Leads, and Grow Your Fencing Company with Our Expert SEO Solutions

Contact Us

Schedule Your Strategy Session!

Google Business Profile Rankings for Fencing Businesses

Hey there, fencing business owners! According to user behavior studies by Backlinko, 42% of searchers looking for a local business use Google Maps instead of the search results and 59% of all searchers only visit a single page! So, if you run a local fencing business and you want more calls, you need your listing to be at the very top of search results, easy to see, and the obvious selection to click on when someone glances between you and a competitor.

So What is Google Business Profile?

Google Business Profile is your business profile on Google Maps:

Screenshot 2024 05 06 162503

What makes a position in maps so valuable is how much space it takes up on the first page of Google search. When someone searches for “fence company near me” they will get hit with a big “map pack.” If your business isn’t in there, you are missing out.

It’s essentially your business listing on Google, providing potential customers with important information like your address, phone number, website, hours of operation, and customer reviews. By claiming and verifying your Google Business Profile, you can take control of how your business appears in Google’s search results and on Google Maps.

Why is Google Business Profile Important for Fencing Businesses?

As a fencing business, you rely heavily on local customers. When people in your area search for fencing services on Google, you want your business to appear at the top of the search results. That’s where Google Business Profile comes in. A well-optimized profile can help you:

  1. Increase your local search visibility: When your Google Business Profile is complete and optimized, it’s more likely to appear in local search results and on Google Maps when people search for fencing services in your area.
  2. Build credibility and trust: A Google Business Profile with accurate information, positive reviews, and high-quality photos and videos of your work can help build trust with potential customers. They’ll see that you’re a legitimate, reliable business that takes pride in your work.
  3. Gain a competitive advantage: If your Google Business Profile ranks higher than your competitors in local search results, you’re more likely to get clicks, calls, and ultimately, more business. Outranking your competitors can give you a significant advantage in attracting new customers.

Key Factors That Influence Google Business Profile Ranking

Whether you end up working with us or not, we want to help you improve your rankings with your Google Business Profile. So let’s look at the key factors that influence your ranking in local search results:

  • Relevance: Google wants to show the most relevant results to users, so it’s essential to make sure your business information accurately reflects what you do. Using the right category (fence contractor) and keywords in your profile can help Google understand your business better.
  • Distance: Google takes into account the distance between the searcher’s location and your business. If someone searches for “fencing companies near me,” Google will prioritize businesses that are closest to the searcher’s location. This doesn’t mean you can’t rank across a whole town but it does mean that whoever is closest to the most searchers has an advantage. It may make more sense to re-verify your business at a new, central location, then to swing again and again from the outskirts. 
  • Prominence: This refers to how well-known your business is both offline and online. Factors like customer reviews, links to your website from other reputable sites, and mentions of your business on social media can all contribute to your prominence.

The Impact of Effective Digital Marketing

Effective digital marketing can transform the way potential customers view your fence and deck construction company. It’s not just about reaching a wider audience, but about connecting with the right audience. Our strategies are crafted to improve your visibility on search engines like Google, making it easier for those in need of fence-construction or deck-building services to find your business.

First-hand SEO Experience

Leverage our unique insights from years of helping fencing companies thrive online, ensuring content that resonates with your target audience and stands out to search engines

Building Topical Authority

Establish your fencing business as the go-to source for information, advice, and services in the fencing industry, enhancing trust and credibility with both Google and your potential customers

Cutting-edge SEO Strategies

Stay ahead with our agile adaptation to SEO changes, leveraging AI and ML technologies for continuous improvement and competitive edge

Optimizing Your Fencing Business’s Google Business Profile

So, how can you optimize your Google Business Profile to rank higher in local search results? Here are some key steps:

  1. Claim and verify your profile: If you haven’t already, claim your Google Business Profile and verify your business. This process proves to Google that you’re the rightful owner of the business and allows you to manage your profile.
  2. Complete all relevant business information: Make sure your profile includes accurate and up-to-date information, such as your address, phone number, website, hours of operation, and the services you offer. The more complete your profile is, the better.
  3. Choose the most accurate categories: Select categories that best describe your fencing business, such as “Fence Contractor” or “Fence Supply Store.” This helps Google understand what your business does and when to show it in relevant search results.
  4. Add high-quality photos and videos: Showcase your work, team, and equipment with attractive photos and videos. This helps potential customers get a better sense of your business and the quality of your work.
  5. Encourage and respond to customer reviews: Reviews are a key factor in your Google Business Profile ranking. Encourage satisfied customers to leave reviews, and make sure to respond to all reviews, both positive and negative, in a professional and timely manner.
  6. Publish regular Google Posts: Google Posts allow you to share updates, promotions, and offers directly on your Google Business Profile. Regularly publishing posts can help keep your profile active and engaging.

The Benefits of a Well-Optimized Google Business Profile for Fencing Businesses

By optimizing your Google Business Profile, you can enjoy numerous benefits for your fencing business, including:

  • Increased visibility in local search results and Google Maps, making it easier for potential customers to find you
  • Higher click-through rates and website traffic, as your profile appears more prominently in search results
  • More phone calls and direction requests from potential customers who find your profile and want to learn more or request your services
  • Improved reputation and trust within the local community, as your profile showcases your expertise, quality work, and satisfied customers
  • Valuable insights into customer behavior and search trends, which can help you refine your marketing strategies and better serve your target audience

One thing we use to track the results of optimizing your GMB is called heatmaps. They track how your company ranks in different locations across town for certain keywords. When the bubbles are green you are in the top 3. When they are yellow you are on the first page and red is off the first page. As your put in effort your should see these maps change colors and the number of calls you receive increase!

**Insert before/after heatmap social proof

How Secure Line Marketing Can Help

At Secure Line Marketing, we understand the importance of Google Business Profile optimization for fencing businesses. That’s why we offer comprehensive services to help you make the most of this powerful tool, including:

  • Thorough optimization of your Google Business Profile, ensuring all information is accurate, complete, and compelling
  • Ongoing management and monitoring of your profile, so you can focus on running your business while we handle your online presence
  • Integration with other local SEO strategies, such as website optimization and citation building, for maximum impact and visibility
  • Regular reporting and communication to track your progress, measure your ROI, and keep you informed every step of the way

If you’re ready to take your fencing business’s online presence to the next level and attract more local customers, contact Secure Line Marketing today. We’ll work with you to develop a customized Google Business Profile optimization plan that fits your unique needs and goals. Let us help you unlock the full potential of your online presence and grow your business like never before.

We Understand the Fence and Deck Market

In the fence and deck construction industry, understanding the market is key to effective SEO. We’ve spent years studying and analyzing the specific keywords, trends, and user behaviors associated with fence and deck building. This deep industry knowledge enables us to tailor your SEO strategy precisely to your target audience, ensuring that your services are visible to those who need them most.

Tailoring Your SEO Strategy

Our SEO services are not one-size-fits-all. We consider various factors specific to your business, such as your service areas, target demographics, and unique selling propositions. By customizing your SEO strategy, we ensure that your website not only ranks higher in search engine results but also attracts the most relevant traffic.

Success Stories in Construction

We believe in the power of results. Our portfolio includes numerous success stories where we’ve helped construction companies just like yours climb to the top of search engine rankings. Through detailed case studies, we showcase the tangible benefits of our SEO strategies, from increased website traffic to a higher number of service inquiries.

Here are the key strategies and services you can expect when working with Secure Line Marketing:

Technical SEO Strategy

Optimizing Your Website’s Technical Health

Technical SEO is the backbone of your website’s online visibility. We focus on optimizing your website’s technical elements to enhance its performance and ranking on search engines. This includes improving site speed, mobile responsiveness, and ensuring a secure, user-friendly experience. By addressing these critical factors, we lay a solid foundation for your website’s SEO success.

Content Writing and Optimization

Crafting Engaging, Industry-Specific Content

Content is king in the digital world, especially for niche industries like fence construction. Our team of expert content writers specializes in creating informative, engaging content tailored to the deck building sector. From blog posts to service pages, we ensure that your content is not only relevant and informative but also optimized for search engines with the right keywords and phrases.

Off-Site Optimization

Building a Strong Online Presence Beyond Your Website

Off-site SEO plays a vital role in establishing your website’s authority and relevance. Our approach includes building high-quality backlinks, managing your online reputation, and leveraging social media platforms to enhance your brand’s online presence. These strategies are designed to boost your website’s authority and search engine rankings, making it more visible to potential clients.